Slatedroid info

Everything about android tablet pc [slatedroid]

The Curious Case Of The Flash Sale

Posted by wicked April - 27 - 2015 - Monday Comments Off

mi4h

What do the horses in the Xiaomi stable, notably the Mi 3, Mi 4, Redmi 1S, Redmi 2 & Redmi Note 4G have in common with the YU Yureka or the Micromax Canvas Spark, or even the Lenovo A6000 and the A7000?

For starters, the mentioned phones are amongst the more value centric Android smartphones, aiming to offer a better deal in terms of specifications and an overall package, than their domestic and foreign competitors in the Indian market. What sets them apart from the rest of the crowd though, is the seemingly less obvious fact that all of these smartphones employed, rather successfully, a non traditional form of marketing: Flash Sales.

What is a flash sale?

Cambridge Online Dictionary defines a flash sale as “a very short period of time when a store sells products at much lower prices than usual“. Extending this definition on to the e-commerce scene, a flash sale would be when the Indian e-tailing giants like Flipkart, Amazon or Snapdeal offer a range of their products at lower than usual prices. Seeing that they already claim to offer the best prices on a regular basis, the conventional definition of a flash sale does not stick in this case.

In this sense, a flash sale would refer to the sales of a product for a very short period, but at a very demand-centric price. All of the products that usually opt for flash sales are products for which the company forecasts a strong demand, considering its price or more importantly, its price-to-value ratio.

Most flash sales are held with a gap of at least one week for the same smartphone model. Almost all flash sales, however have users ending up in frustration as devices are sold out too quick for human reaction.

So what makes manufacturers opt for flash sales instead of going for the traditional, open-sales model?

Let us take an analysis of some of the popular smartphones which were sold under the flash sale methods, as per the data made available by the respective manufacturer post the flash sale:

xiaomi-mi3-mi4.16-mi4.64

mi_3_india

For the sake of easy comparison, we will average out the time for every 10,000 units sold. The Xiaomi Mi 3 took around 1.22 seconds for every 10,000 units sold, while the Mi 4 16GB took 6 seconds.

 

As can be seen as a general trend from the limited data available, the cheaper device tends to benefit more from the flash sales model. Coupled with adequate marketing and hype, the lesser priced, but more value-for-price devices perform in a more consistent manner than higher priced devices in the flash sales model. Of course, you don’t have to take my word for it, so instead, take a look at some more data on the sub-Rs. 10,000 devices.

xiaomi-redmis1s-redmi2-lenovoa6000

redmi1s

 

The Xiaomi Redmi 1S took 1.1 seconds to sell out 10,000 devices; while the comparatively expensive Lenovo A6000 took 1.42 seconds to sell 10,000 devices, which is less than the 17.4 seconds it took the Xiaomi Redmi 2 to sell those many devices in its first sale.

 

 

lenovoa7000-yuyureka

yu

Moving on to the Lenovo A7000, it sold 10,000 units in 1.33 seconds, while the YU Yureka took an average of 2.6 seconds to sell those many units.

As a general trend, it can be said that the Indian market is very value-sensitive. Users here tend to gravitate to the product which offers the most value for its money, but unlike foreign counterparts, the demand for the product is sustained over a long period of time irrespective of its supply situation. Marketing, hype and advertising are also involved in this, making it a very complex situation.

The sustained demand for the product makes sure that all the units that the company has in inventory is sold out. In this regard, it is similar to the invite-only system that OnePlus employed until recently, which gave them granular control over the products produced and products actually sold. The smaller inventory size enables these companies to survive on smaller capital requirements than the giants like Samsung and HTC. This in turn helps bring down cost requirements as it leads to quick turnover and less blockage of funds in the form of unsold units.

In low-end devices, a reduction in cost would enable the company to put more pressure on the competition by way of discounts, deals and more advertisement. Companies can create a situation of higher demand and non-existent supply, creating an aura of exclusivity on devices which can easily fit into tight budgets. This pretty much creates a cycle of marketing where the hype builds on the phones performance, value and exclusivity.

But what happens when the demand wanes off?

Flash sales heavily depends on the forecast for demand. If the demand for the smartphone is not expected  to be high, then putting users through the taxing routine of a flash sale will destroy whatever little demand that remains. The phone may not pick up any ground at all, as its “exclusivity” becomes its own choking point. This is a gamble which is taken after extensive market research with regards to consumer expectations and competitor offerings.

There will eventually be a point where the demand will decline as part of the natural product cycle. At this point the stock (i.e. the supply) will be sufficient to meet the waning demands, and it would naturally make more sense for the company to capitalize on the phone’s past popularity by opening up the supply and getting rid of flash sales. This can be seen from the examples of Xiaomi and OnePlus, both of which have removed the exclusive supply restrictions as their products matured.

So, are flash sales good for all products?

Business is a gamble by itself, and a flash sale would amplify the risks on products which are not advertised and built up heavily. The key factor in the success of a phone in this model of sales would be its hype and value for money. Extending the flash sales models on to all devices would be wrong, as this is certainly not a case of one-size-fits-all.

keep-calm-and-catch-this-flash-sale-5

However, as proven by previous successes, it certainly works for low-price, high-value products. This can extended be smartphones across price ranges, say for example, the Nexus 5 2015. If at all Google decides to take another go at creating a mid-sized Nexus with top-notch hardware and a kicker price (like the erstwhile Nexus 5), it can employ the flash sales model. The Nexus 5 had been frequently in and out of stock, essentially creating a flash-sale like situation of its own making. Unless Google plans to ramp up supply, it can look into marketing it as a flash sale product by building up on the products hype and exclusivity. If the flash sales fail, there’s always the option to open up the supply.

Flash sales are a really effective tool in controlling supply and maintaining proper levels of inventory and cash flow. Using them on hyped products can translate into larger sales turnover, but it comes at the cost of decent failure risks and consumer frustration in case of success. Judging from the current scenario, we don’t see this marketing model change in the near future, in the Indian entry-level market at least.


What are your opinions on flash sales? Do you absolutely hate them as consumer, or do you see them as smart business decisions? Let us know in the comments below!

Data Courtesy: NDTV Gadgets

The post The Curious Case Of The Flash Sale appeared first on xda-developers.

Galaxy Alpha Begins Receiving Android Lollipop Update

Posted by wicked April - 27 - 2015 - Monday Comments Off

Galaxy-Alpha_012-620x348

With most of Samsung’s high-end flagships having already received Android Lollipop, earlier today Samsung followed suit for its mid-range Galaxy Alpha series. The update bumps up the Alpha to Android 5.0.2, and is available over the air or via Kies only in South Korea for now with the global rollout expected soon.

The post Galaxy Alpha Begins Receiving Android Lollipop Update appeared first on xda-developers.

Samsung releases two new “What Comes Next” Galaxy S6 videos

Posted by wicked April - 27 - 2015 - Monday Comments Off

The Samsung Galaxy S6 is still campaigning to be “the smartphone of your dreams”. After releasing several videos highlighting the power saving capabilities and the great things you can do with its camera, it’s now the turn of the smartphone’s design and under the hood details to take the spotlight. Two more new videos in their “What Comes Next” series were released, all with the intention of showcasing their new flagship devices and jumping on the great buzz that they have garnered with both the Galaxy S6 and the Galaxy S6 edge.

One of the things that has been praised about the new devices is the sleek design, and the video compares it to a car, with its metal frame and Gorilla Glass that is scratch-resistant. The Galaxy S6 edge‘s dual edge design is also highlighted, but they couldn’t compare it to anything because they say it’s one of a kind. It vaguely talks about the whole process of making the world’s first dual edge smartphone. The People Edge feature is also showcased, as it makes it easier to get notifications from the important people you’ve bookmarked even when you’re not looking at your smartphone’s main display.

Under the hood, the Galaxy S6 seems impressive as well. They compare its CPU prowess (14nm AP and 64-bit CPU) to that of a cool sports car, as compared to other phones’ small, RV car-like processing power. So even if you play high-powered games on your device, it will still consume 35% less power than other devices. The 3GB LPDDR4 RAM also makes it easier and faster to switch between multiple apps. Receiving and transmitting data at the same time is now possible and fast they say, thanks to the UFS 2.0 memory of the Galaxy S6. Of course, the smartphone’s screen is something to brag about with its 557ppi Quad HD Super AMOLED display.

The Galaxy S6 and S6 edge are now available in different markets worldwide. The latter costs $100 more than the flagship, but if you’re convinced that you need a dual edge smartphone, then it should be worth it.

Possible LG G4 dual-SIM variant leaks ahead of launch

Posted by wicked April - 27 - 2015 - Monday Comments Off

The launch of LG’s flagship, the LG G4, is just a day away and we’re seeing this new leak out of Iran, of all places. The leak shows what is probably a dual-SIM variant of the new flagship from the Korean gadget manufacturer, and both a plastic-backed and the premium leather-backed variant as well. Nice scoop for the guy who got this out first, eh?

We’ve already seen a number of leaks of the LG G4, as well as official teasers which show that the new flagship will probably have a variant that has premium genuine leather used for the back (no cheap faux leather, take that Samsung!). The photos from Iran show both a plastic back and a leather back, plus one with an interesting icon on the bottom right that seems to point to the possibility of a dual-SIM variant.

LG-G4-dual-SIM-leak_1

That said, here’s what to expect of the LG G4 launch in New York. You can expect the patented rear button placement, and possibly a slightly curved form factor. There will be a stunning QuadHD display, brought to life by either a 64-bit octa-core Qualcomm Snapdragon 810 or a hexa-core Snapdragon 808. Recent performance tests and some known overheating issues of the 810 make the 808 route a possibility, though we’re still not sure.

LG-G4-dual-SIM-leak_3
LG-G4-dual-SIM-leak_2

Couple that with a great camera – as shown by the teaser promos – and all looks fine and dandy for the launch. Hope some of you guys are excited at what LG is bringing to the table. Watch this space!

VIA: Phone Arena

Leather-backed LG G4 takes 3 months to finish

Posted by wicked April - 27 - 2015 - Monday Comments Off

We’ll finally have a glimpse and probably our hands on the LG G4 when it’s launched globally tomorrow, April 28. So much has been said and teased already but we’re interested to know about the genuine leather back material that the South Korean tech giant has been showing off a lot lately. So far, we know that the back cover will be leather and will be available in a variety of colors. This is the first time LG is using leather in a smartphone back cover and we’re expecting that feeling of exclusivity and luxury as with most premium leather products.

The LG G4 uses premium cow leather. LG chose to use this high quality leather for comfort during use and for excellent ventilation. A leather back offers a more comfortable grip according to LG. Unlike artificial leather, the LG G4′s leather material will last longer. It may be leather but it’s actually soft and light you won’t feel any added weight than expected. Looking at the leather back closely, you’ll notice very fine stitching for a more elegant but natural design you’d commonly see in luxury leather goods.

LG explains that the leather has 0.001-micrometer pores. The leather goes through a core process that is 10 times longer than it takes other companies to make a normal rear cover which usually takes four days. All in all, it takes 12 weeks or roughly 3 months to finish production. This very long process shows craftsmanship to be valued and at its finest.

The LG G4 leather back cover goes through a number of handmade work from stitching to the leather coating to smearing and some post-processing treatment to improve resistance to heat and moisture. Comfortable elegance is what LG is promising and with the way the company is manufacturing each and every piece, the LG G4 can be considered a work of art. This also means the LG G4 could be priced higher than the average price of past LG G phones.

South Korea will immediately be able to buy the LG G4 on April 29 with a rumored $825 price tag but let’s wait and see tomorrow.

LG G4 Leather Material Back Cover 1
LG G4 Leather Material Back Cover 2
LG G4 Leather Material Back Cover 5
LG G4 Leather Material Back Cover 6
LG G4 Leather Material Back Cover 3

SOURCE: LG

Acer Iconia One 8 Android Lollipop tablet

Posted by Tom April - 27 - 2015 - Monday Comments Off

The Acer Iconia One 8 B1-820 tablet has been officially announced.

The budget tablet has an 8-inch 1280 x 800 pixel display with an IPS LCD display.

It runs on a quad-core Intel processor and comes in 16GB or 32GB storage options.

It comes with a stylus for use with the onboard Acer Precision Plus tech.

The camera specs are pretty standard, with a 5MP rear cam and a 0.3MP front-facer.

It will begin to roll out in the Middle East and Europe this month and will hit the US in June.

It will cost $149 and comes in a choice of 10 colours.

Via tablet-news

Samsung opens new factory to keep up with Galaxy S6 edge demand

Posted by wicked April - 27 - 2015 - Monday Comments Off

A few weeks ago we learned that Samsung can’t keep up with demand for Galaxy S6 and now even the dual-edged Galaxy S6 edge supplies are running out fast. Pre-orders for S6 edge reached 5 million when the latest flagship phones were launched last March. We don’t have the exact numbers right now but it seems there are more demands for the S6 edge and Samsung needs to act fast to deliver units not only in South Korea but the rest of the world.

Sources are saying that the company already opened a third factory and started production for the curved smartphone screens. This way, the company can double production up to 5 million screens compared to the average 2 million monthly. The factory is said to be new and is actually expected to open this coming June. But with the demand rising, Samsung had no choice but to open it earlier.

We’re not expecting Samsung will officially make an announcement regarding this one but it must prove to the consumers that it will be able to deliver the orders for Galaxy S6 and S6 edge especially since the phones went up for sale on April 10 in all 20 markets.

The new Samsung factory is believed to be located in Seoul near another facility making those curved displays. The new production line is expected to increase the number of phone displays being manufactured for shipment to other countries like Germany, the United States, and the United Kingdom.

Samsung’s display business is big that even Apple depends on Samsung for screens of MacBooks and iPads. Eighty-five percent (85%) is owned by Samsung Electronics while the other 15% is owned by Samsung SDI Co.. The company is also believed to be expecting to sell 70 million units S6 edge this year while the Galaxy S6 should exceed that of the older Galaxy S phones.

VIA: Bloomberg

Lenovo K80 launched to lock horns with ASUS ZenFone 2

Posted by wicked April - 27 - 2015 - Monday Comments Off

So how many mid-tier phones do you know out there with dual-channel 4GB RAM? “Not a lot” is the answer you’ll get, most probably. In truth, the ASUS ZenFone 2 was indeed the first one out there to utilize this much RAM. Then that was followed by Xiaomi’s Mi Note Pro phablet. But those two are not in the same category. Now Lenovo is coming out with the K80, yes, with 4GB of RAM and a lot closer to where the ZenFone 2 is, market-wise.

The Lenovo K80, as soon as anyone give the specs a once-over, they will realize that it was born to compete with ASUS’s mid-tier champion. The Lenovo K80 has a 5.5-inch full HD (1080p) display, same as the ZenFone 2. It even uses the same brand of processor – the K80 will have a 1.8Ghz quad-core 64-bit Intel Atom processor, slightly slower than the 2.3Ghz in the ASUS phone, but definitely not by much.

lenovo-k80-1

The Lenovo K80 will offer something better, and at this point it is the gargantuan 4,000mAh battery, probably guaranteed to last you 2 days on a charge. The K80 will also have LTE connectivity, and the same 64GB internal storage as the top-of-the-line ZenFone 2. The phone is not so slim at 8.5mm, and while that itself is not at all ungainly fat, it’s probably because of the big battery, which is a decent trade-off.

Lenovo is planning to leverage on the pricing – the top model K80 will be sold in China at around USD$290, around 20 dollars less than the top dog ZenFone 2. There will also be a 2GB variant of the K80 which will sell for around USD$240.

VIA: Phone Arena

ASUS ZenFone 2 starts selling in India

Posted by wicked April - 27 - 2015 - Monday Comments Off

The ASUS ZenFone 2 – designed to compete, out-perform, and out-price most mid-tier phones out in the market today – has just started selling in one of the fastest growing markets for smartphones today, which is India. Three variants of the smartphone were released, showing a gradual increase in pricing as the specs go up but still, on the whole, a very affordable proposition.

The top-of-the line model is the big dog of the group – the ASUS ZenFone 2 ZE551ML, with the dual channel 4GB RAM, the 2.3Ghz quad-core Intel Atom processor, the full HD (1080p) IPS display, and 32GB of internal storage. This is the same one we featured in a real life, multitasking performance test and passed with flying colors. This one is priced at around USD$314.00, still very affordable for what you’re getting.

20150420-164504-banner-1

The second variant, curiously coded with the same model number (ZE551ML) has less RAM at 2GB, half the internal storage at 16GB, and a less speedier proc – still an Intel Atom but is at 1.8Ghz quad-core. It retains the full HD display, the same 3,000mAh battery, and the same 13MP/5MP camera combo. This one is priced at around USD$235.00.

The most basic variant, the ASUS ZenFone 2 ZE550ML, will feature a 1.8Ghz quad-core Intel Atom processor supported by 2GB of RAM and 16GB of internal storage. The display is still an HD (720p) screen, which is still a good spec at this price point. This one will be around USD$203. All of the variants will run ASUS’s ZenUI, which is based on Android Lollipop. All of these are for the India market, as of the moment.

SOURCE: Flipkart

Send yourself notes from desktop to smartphone through Google

Posted by wicked April - 27 - 2015 - Monday Comments Off

You’re busy doing something on your desktop when you suddenly realize that you’ve run out of milk at home and you need to pass by a convenience store before going home. But your phone is in the next room and you don’t want to break your stride. Yeah, you can use a to-do list app that will sync from your desktop to smartphone, but what if there was an easier way? Google is trying to make life more convenient by giving you that capability.

We’ve told you before about the ability to send directions from your desktop to your Android phone. You are also able to find your missing device just by searching for it on Google through the Android Device Manager. And now, you can already send yourself notes to self. reminders and even set alarms just by typing it on Google search and you’ll receive it as an action card on your connected mobile device. It’s really that simple. Search for “note to self” or “send a note” and a card will appear. Then add some text like “buy some milk before going home” and choose the device (if you have several linked to your Google account) where you need to send it.

You’ll then receive a notification on your device and you’ll get two options. One is to copy the text, possibly on to another app like Evernote or Todoist, or you can just save the note. You again have two options where to save the note: Gmail or Google Keep. Same procedure goes for setting an alarm. Just search for “set an alarm for 7am” and the rest follows.

google 2

This feature is available for US only for now, but if you’re anywhere else, you can also add &gl=us to your search URL to use this feature. You also need to make sure that your Google app on your Android device is up to date and that Google Now cards and notifications are already enabled.

VIA: Google System