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Google will pay some of Samsung’s costs from Apple lawsuit in addition to joining defense

Posted by wicked April - 23 - 2014 - Wednesday Comments Off

apple vs google

It is safe to assume that Google’s best interest is to assist partners when they head into court, especially against Apple. That is exactly what the company is going to do with Apple going after Samsung. Not only will Google be defending Samsung and taking some blame, but Google is going to cover some of Samsung’s costs in the event Apple wins.

There are four patents that Google is getting in front of Samsung about. Two of them have already been dismissed before the trial started; however, Ina Fried of Re/code notes that “the ’414 and ’959 patents, cover background synchronization and universal search, respectively.” Google is getting in front of two vital Android features. While Google and Samsung have declined to comment on this, Apple presented a deposition in which a Google lawyer clarified that Samsung is going to receive some backup.

This goes back, again, to the fact that Apple has a problem with Google and not just Android manufacturers. The two patents highlighted before stem directly from Android, not Samsung. Also, Re/code points out that Samsung is the more attractive option to attack for Apple since is indirectly making money from Android.

Source: Re/code

Come comment on this article: Google will pay some of Samsung’s costs from Apple lawsuit in addition to joining defense

doubleTwist hack allows for Play Music streaming to AirPlay

Posted by wicked April - 22 - 2014 - Tuesday Comments Off

If you own an Android phone and an AirPlay device from Apple, you know they don’t quite talk to one another. Call it what you will (walled garden?), but the two systems just don’t work in harmony. A new hack from the team at doubleTwist have given those with Google Play Music the ability to stream to their AirPlay.


We’ll start by saying this requires rooting your Android device. If you’re not comfortable with that — or just don’t know what that really means — this just won’t work for you, and you should read one of our other articles. If you are root-friendly, please read on.

If you’re still reading, go ahead and download the doubleTwist AirPlay for Android package. It has the API Google originally created for the Nexus Q, then packaged into the Chromecast. The tweak is also a good compliment for their AirPlay iTunes recording hack, giving you unfettered access to just about all your music — anywhere.

Once you have that loaded, open up Play Music and tap the cast icon. A pop-up notification will ask you to grant root access to doubleTwist. Go ahead and do so, then force stop Play Music. Once you re-open Play Music, yo can stream to your AirPlay!

Ah, the simple joys of root access! The team at doubleTwist note that you may have to repeat the force stop/re-open thing occasionally, as Google changes their whitelist now and again. For those with AirPlay, this is a great way to take advantage of Play Music, especially All Access and the “I’m Feeling Lucky” button!

Source: doubleTwist

Emails show Google helped Samsung pay for Apple trial

Posted by wicked April - 22 - 2014 - Tuesday Comments Off

In the latest spat between Samsung and Apple, Google was tapped by their largest OEM to help out. Many believed that would involve testimony from various Googlers, but emails introduced in court today note that Google offered more than that. Via deposition, a Google attorney admitted they helped shoulder the financial burden as well as provide testimony.


The emails in question are form 2012, wherein Google agreed to “defend and indemnify” Samsung against Apple’s latest claims. Google patent attorney James Maccoun said “I see [indemnify] as a general term relating to providing a defense against claims and then can mean other things depending on the outcome of litigation”.

In the same emails, Google agreed to help shoulder the financial cost of litigation, as well as any damages that may occur. That could be an effect of the “outcome of litigation” in google’s eyes, but it likely relates to another serious matter between Google and their various partners.

Google believes this financial “obligation” falls under their Mobile Application Distribution Agreement (MADA). That’s the document that leaked earlier this year, and provides an outline of what Android OEMs are supposed to do should they want to release an “official” android handset with the Play Store involved. “In general, I seem to recall the strategic agreement [with Samsung] simply incorporated the provisions of the MADA” said Maccoun.

This trial is expected to have a ripple effect throughout Android, should Samsung be found liable for damages. Many of the offending patents involve software, which was culled by Samsung in part from Android proper. Suing Google may not end up lucrative for Apple, but a precedent for financial obligation may set the tone for future litigation.

Source: CNET

Samsung Galaxy S5 vs Apple iPhone 5S

Posted by wicked April - 22 - 2014 - Tuesday Comments Off

If you’re in the market for a flagship smartphone, today is probably a good time to hunt for your next device, with several brands — both the big and independent ones — having released their latest flagships. Perhaps among the most important brands across the smartphone spectrum are Apple and Samsung, with their respective devices dominating the smartphone market. Samsung, of course, leads among Android device makers. Apple, meanwhile, holds its own as the top smartphone OEM in the US.

Let’s take a quick look at the two companies’ flagship offerings. On one side, we have the recently-released Samsung Galaxy S5, a welcome refresh to the Korean firm’s flagship series. On the other, we have Apple’s iPhone 5S, which is about six months old, but still going strong in terms of sales and activations for the Cupertino, CA-based company.

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The two flagship devices are very powerful, although there are marked differences in philosophy, in terms of design and architecture. Many would consider the upgrades to be incremental over their predecessors, however, at least from the outside. Much of what has changed in the Galaxy S5 and iPhone 5S are in their respective specs and user interfaces.

Here’s a more in-depth look at the Samsung Galaxy S5 vs the iPhone 5S!

Design and Build Quality

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In terms of physical construction, Apple follows the same philosophy with every “S” release of the iPhone. The 5S looks similar to its predecessor, except for the addition of the fingerprint scanner on the home button and the new dual-LED flash beside the camera. The home button now gets the chrome treatment and is markedly different from the recessed design of previous iPhones (as well as the current 5C). It may not have changed at all, but the aluminum unibody design still evokes that premium feel that you get with most Apple products.

galaxy s5 vs iphone 5s aa (2 of 14)

The Galaxy S5 retains the form factor of its predecessor, although the specs have certainly been bumped up. Noticeable are the addition of the fingerprint scanner, which is integrated into the home button, as well as the new recent apps/multitasking key, which replaces the capacitive menu button. The back plate now features a perforated soft-touch plastic design, the reactions to which have certainly been mixed, but is still a necessary move away from the glossy plastic found with previous iterations. 

Comparing the two in terms of form factor is obviously like comparing apples to oranges (or “Apples” to “Galaxies”?) because of size. The Galaxy S5 delivers a lot more screen real estate, but the iPhone 5S has a more compact and pocketable design and offers a much better one-handed handling experience. Preference of design elements and size is certainly subjective, so it really comes down to what you’re looking for in this regard. 

Display

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Again, the size difference might mean an inconsistent screen comparison. With a large difference between the 5.1-inch screen of the Samsung Galaxy S5 and the 4-inch display of the iPhone 5S, each device is clearly aimed at different users. However, in terms of the display quality, there are marked differences.

The iPhone 5S’ screen has been praised by experts for its accurate color reproduction, brightness and superior viewing angles. However, it uses the same screen as its predecessor, with an 1136 x 640 px Retina display, resulting in a 336 PPI pixel density. This might disappoint those who expected a screen upgrade from the iPhone 5.

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The Galaxy S5′s use of Super AMOLED results in very distinct blacks and vivid colors, and the higher 432 PPI on its 1080P display makes for crisper images. Of course, the clear benefit here is that the much larger surface accommodates more on-screen real estate, which will be useful for media consumption like reading, playing games, and watching videos.

Given that smartphone usage nowadays favors increased multimedia consumption, the larger screen is clearly an advantage. The iPhone 5S may offer better accessibility and pocketability with its compact design, but once you experience a bigger screen, you might not want to go back to using a smaller phone. A larger screen is much more fun.

Performance

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Again, we’re dealing with two different philosophies when it comes to performance, so a straight-up specs comparison doesn’t really do either phone any justice. Because the Galaxy S5 and the iPhone 5S live in different ecosystems, we’ll consider real-world performance in our comparison.

iOS focuses on fluid animations and impressive optimization. The interface was greatly revised with the introduction of iOS 7, and Apple has already dealt with glitches and bugs that were found with an update to iOS 7.1. Performance was never in doubt, and the iPhone 5S can sail through most tasks you would throw at it. The 5S’ new 64-bit processor is a significant upgrade over its predecessor’s, which gives it an edge in terms of computational speed, as well as more capable use of its RAM.

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The Galaxy S5, meanwhile, sports a 2.5 GHz quad-core Snapdragon 801 processor, which is likewise a huge increase over previous models. Backed by an Adreno 330 GPU and 2 GB of RAM, the S5 is clearly one of the most powerful Android device in the market. You will rarely see any lags and stutters that may have plagued previous models in the S series, particularly with Samsung’s use of resource-heavy TouchWiz (more on this later).

Suffice to say that both the Galaxy S5 and iPhone 5S are great performers, and should satisfy even power users who want the most out of their devices.

Hardware

galaxy s5 vs iphone 5s aa (11 of 14)

In terms of hardware design and features, Samsung may be the clear winner here, having put in a host of bells and whistles on the Galaxy S5. While the iPhone 5S also has a fingerprint scanner, the Galaxy S5 also features a heart rate monitor, which will come in handy for health enthusiasts. The S5 also has NFC support, a microSD slot for storage expansion, an IR blaster and comes with a removable/replaceable battery. In addition, IP67 certification means wear and tear will be kept at a minimum, with the Galaxy S5 being dust- and water-resistant to some extent.

While the iPhone 5S offers less in terms of hardware features compared to the Galaxy S5, having it all might not necessarily make a device the best one. The iPhone 5S does offer a more polished user experience. The verdict here will boil down to how useful you find the extra features on the Galaxy S5.

Samsung Galaxy S5 usb flap fingerprint aa 4

The fingerprint scanners on both devices are a welcome addition, providing an added layer of security that will come in handy for phone unlocking and, in particular, financial transactions. The two differ in operation, though, with the Galaxy S5′s mechanism requiring a swiping gesture, while the iPhone 5S only requiring the user to touch to scan.

While applications of the fingerprint scanners are limited at this time, the potential is quite great, especially considering wallet and mobile payment functionalities.

Battery

samsung galaxy s5 gold back cover battery 2

We might initially find the iPhone 5S’ 1,560 mAh battery as meager. However, with Apple’s optimizations, we found that we were able to squeeze out more than a day’s worth of power with moderate use. In real world scenarios, however, we personally know a handful of iPhone users who frequently find the need to recharge their devices in the middle of the day, so it really depends on usage.

The Galaxy S5 comes with a 2,800 mAh battery that provides excellent battery life, which can be further extended through various power-saving modes built into the smartphone’s OS. This includes an ultra saving mode that strips down the UI to a greyscale barebones version. And because Samsung’s batteries are removable, you can always carry a spare battery for those long trips away from a charger.

In terms of hardware, the Galaxy S5 does try to do everything at once. Of course, it depends on the kind of experience you want with your smartphone. If you want all the tools, bells and whistles, the Galaxy S5 is the one for you. Meanwhile, the iPhone 5S is a what-you-see-is-what-you-get affair, yet offering a perfectly good user experience if simplicity is your thing.

Camera

Samsung Galaxy S5 127 camera blue heart rate monitor

It’s a bit of a close call when it comes to the camera, with both devices offering their respective strengths. Samsung’s use of a 16-megapixel ISOCELL camera shows that it’s serious in providing the best smartphone camera experience, with the use of ISOCELL resulting in vivid photos. Samsung did away with the sheer amount of camera app features found on the Galaxy S4. Instead, Samsung added a couple of key features, particularly Live HDR and Selective Focus.

Google may have pre-empted Samsung’s inclusion of selective focus with its Lens Blur feature in the stock Google Camera app. Still, Samsung’s implementation does produce great quality pictures, although it can be hit-and-miss at times. Diving deeper into the camera app’s options will give you a world of options that can suit any smartphone photography need.

Image quality is good, and even zooming into photos will reveal a certain sharpness and level of detail. Low-light photography has improved, but you still get some graininess in these scenarios — something expected from smartphone cameras.

Galaxy S5 vs iPhone 5S camera

As for Apple, the 8-megapixel iSight camera is well-acclaimed. And even if it lacks in sheer number of features compared with the S5′s camera and app implementation, the iPhone 5S’ camera does come with interesting features, including Auto HDR. While the lack of options in the iPhone 5S’ camera may be its greatest weakness, the resulting images are usually very good in any case.

If you’re out to tweak and customize your smartphone camera experience, then the Galaxy S5 is the phone for you. Otherwise, if you’re the type to set-and-forget, then the iPhone 5S’ camera may be the best choice. Overall, however, both cameras are at par with each other. The Galaxy S5 provides one of the best Android camera experiences, while Apple upholds its tradition of fine smartphone camera optics.

Software

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Apple revamped its user interface with the introduction of iOS 7 in 2013, which did away with the old skeumorphic design in favor of a flatter, brighter and more abstract interface. The UI is markedly simplistic, although the iPhone is responsive and reliable, which many an iPhone user can attest to. iOS 7 is definitely cleaner, sleeker and brighter than Apple’s previous releases.

A welcome addition in iOS7 is the Control Center, which can be accessed by swiping up from the bottom of the screen. This provides easy access to brightness, the music player, shortcuts to commonly-used apps like the calculator and torch, and connectivity toggles. iOS7 also gives better control over the notification center. Overall, however, iOS does provide a lower level of customization, which might be frustrating for those used to tweaking and customizing their user interfaces.

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Samsung’s TouchWiz UI has also undergone some changes in the Galaxy S5, although it’s not as drastic as Apple’s design change. Overall, TouchWiz still looks and feels the same, with a few changes in the UI and on-screen elements. For one, Multi Window makes a return to TouchWiz. The floating Toolbox and Download Booster are welcome additions.

Those familiar with TouchWiz will feel right at home with the Galaxy S5, although there are some subtle changes, including a new circle motif in the Settings app and notification center. Also, the MyMagazine UI is now a second screen located towards the left of the home screen, easily accessible with a swipe. MyMagazine offers a gateway to one’s social media feeds, although it actually piggybacks off Flipboard, which is already a powerful newsreader app available for both Android and iOS platforms.

As with most upgrades, however, we feel that the new additions — both software and hardware — will tend to quickly lose their shine. We think of this as the “Galaxy Syndrome”, a term you may have heard us use before. However, the same may be said for the iPhone. Even with the interface changes, the functionality and user experience is still basically the same.

Specs Comparison
 
Samsung Galaxy S5
iPhone 5S
Display 5.1-inch Super AMOLED, Full HD (1920 x 1080), 432 ppi 4-inch IPS LCD, 1136 x 640, 326 ppi
Processor 2.5 Ghz quad-core Qualcomm Snapdragon 800 1.3 Ghz dual-core Apple A7, PowerVR G6430 GPU
RAM 2 GB 1 GB
Cameras 16 MP rear LED flash, 2.1 MP front 8 MP rear dual-LED flash, 1.2 MP front
Battery 2,800 mAh 1,560 mAh
Storage 16/32 GB, expandable 16/32/64 GB
Networks 3G, LTE Cat. 3 2X2 MIMO 4G LTE – all
Connectivity GPS, GLONASS, microUSB 3.0, Wi-Fi a/b/g/n, Bluetooth 4.0 LE GPS, USB 2.0, Wi-Fi a/b/g/n, Bluetooth 4.0
Software Android 4.4 Kitkat iOS 7
Dimensions 142 x 72.5 x 8.1 mm,
145 grams
123.8 x 58.6 x 7.6 mm, 112 grams

Gallery
Final Thoughts

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The two flagship phones represent their respective brands, ecosystems and companies quite well. The differences in form factor and ecosystem will mean that the choice between the Samsung Galaxy S5 and Apple iPhone 5S will be a subjective one. Here’s a quick recap:

Samsung Galaxy S5. Samsung’s latest flagship offers a bigger Super AMOLED screen, twice the megapixel count, twice the battery capacity and better resistance to the elements through its IP67 rating. The S5 is clearly one of the most powerful Android devices to date, and it does offer a high level of customizability, characteristic of this particular ecosystem. Between the two smartphones we compared here, the S5 is the multitasking powerhouse — a feature-heavy phone that gives you power and customizability out of the box.

Apple iPhone 5S. Apple’s latest flagship is a more accessible device due to its compact size. It offers a polished user experience and classy design that you can expect from Apple. Even with lower specs on paper, Apple has clearly optimized the iPhone 5S to take advantage of the 64-bit architecture, resulting in a fast and reliable user interface, decent battery life, and a phone that “just works.” If you want something simple and straightforward, or if you’re already deeply invested into the Apple ecosystem, then the iPhone 5S is the right device for you.

Of course, these are not the only flagship devices out there. You may wish to consider the likes of the HTC One (M8), Sony Xperia Z2 and we’ve compared the Sony Xperia Z2 with the Samsung Galaxy S5, too. In terms of price, however, you will find the iPhone 5S being offered at lower in-contract prices with most carriers, as it has already been in the market for a few months now.

You should still get a lot done on either the Galaxy S5 or the iPhone 5S, whether in terms of work or play. It’s a matter of choice and user preference.

Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.

The iPhone may be losing momentum as carrier subsidies fade

Posted by wicked April - 22 - 2014 - Tuesday Comments Off

With T-Mobile’s fresh take on how a mobile carrier should operate, it’s you and I that benefit. One of their most enduring changes has been an end to blind subsidies, wherein we can clearly identify what we’re paying monthly for our total device cost. That’s had a ripple effect with other carriers who have offered the same thing, but there is collateral damage afoot — and it’s the iPhone.


The iPhone is routinely one of the more expensive devices on offer with carriers, costing roughly $100-200 more per unit. With the old “blind subsidy” model, most consumers had no concept of what the full retail price of the device was, instead concentrating on our out-of-pocket amount. For a similar down payment to other handsets, we had our iPhones.

For carriers, the device likely meant expensive, long-term agreements with Apple to carry the device, and an agreement to not burden it with bloatware. Sprint, who was last to jump on the iPhone bandwagon, reportedly signed a deal that could take them well into 2016 before they actually see a profit from the iPhone. Like consumers, carriers pay a premium to have the device.

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Now that consumers are seeing what devices cost, they are reconsidering their options, one of which includes not upgrading at all. When faced with a $650 hook, many consumers are looking to lower-end devices, or just hanging on to their current model. When the iPhone price tag of $750 or more is staring you in the eye when you once only considered it as a $200 investment, wheels start turning. The monthly cost, which is now often laid out to you plainly, may make you wonder if that extra $10-15 is really worth it.

While the full price of a device was never actually hidden, it was also never explained adequately at the time of purchase. It was a lot like buying a car when you had no idea what the price would be — you just made payments. Now that transparency is starting to rule the day, pricey phones will likely lose their appeal for consumers. Apple, unfortunately, has failed to capture the mid-range segment, instead focussing on a revenue model that is quickly becoming passé.

Source: The Wall Street Journal

Apple prods Samsung in Earth Day advertising

Posted by wicked April - 22 - 2014 - Tuesday Comments Off

In the UK, Apple is taking their fight with Samsung to print. Various publications have cheeky ads paid for by Apple, in which they encourage Samsung to steal at least one of their concepts. Given their recent success in various lawsuits, and the timing of the ads, it’s an interesting challenge to the South Korean tech giant.


Apple has recently made drastic improvements to their energy consumption, building green energy inititatives. Their upcoming campus 2.0 is also environmentally conscious, with solar panels galore and promises of 100% energy efficient operation. In that vein, Apple has prodded Smasung into following suit, saying in ads “some ideas we want every company to copy.” Ouch.

Apple goes on to say they “eagerly await the day when every product is made without the harmful toxins we have removed from ours”, which is only a slight (sarcasm, of course) shot at Samsung. Apple has also released a video touting their new solar farm in Northwest Nevada, which uses next generation panels to harness the sun’s energy.

Apple stores across the world will turn their Apple logo green for today, and employees will wear green tees in honor of earth day. Not lost on us is that the ad has been sent to print rather than online. We’re not sure we know of a prinitng press that runs on clean energy or has zero emissions.

adgo

Via: SlashGear

Samsung Vs Apple Planets collide patent lawsuit

The latest chapter in the Samsung vs Apple war is winding down, as we enter what may be the last week of the trial before things are handed over to the jury.

As you may already know, the current U.S. patent battle primarily surrounds five patents that Apple says Samsung is guilty of infringing on. Should the jury rule in Apple’s favor, the company is seeking as much as $2.19 billion, but Samsung has now brought forth new testimony suggesting that Apple is asking 57 times more than what the patents are really worth.

The testimony comes from Yale University business school professor Judith Chevalier, who says that she has concluded that the value of the patents in question are worth “pennies”. Furthermore she says that, if the jury finds Samsung guilty of infringement, Samsung should only have to pay about $1.75 per device sold versus the $40 per device Apple is demanding. This would bring the total damages to just $38.4 million.

Samsung suggests Apple is asking 57 times more than what their patents are worth.

So how exactly did Chevalier reach her conclusion on the patent’s values? Citing a study on user purchase behavior, Chevalier noted that more than half of consumers make buying decisions based on reviews from technology websites.

With this in mind, she analyzed 66 professional reviews from 22 “leading media outlets” and scanned for mention of features related to the patents in question. She found that 1.07 percent of all sentences had to do with the patents, namely universal search and slide-to-unlock.

She also then pointed to Apple’s iOS releases for a bit more confirmation that Apple is overvaluing the patents in question. With each new version of the OS, Apple reveals 100 to 200+ new features and usually marks them down as $10 to $25 per device for deferred revenue. Dividing these numbers up led Chevalier to conclude that most of these features have a value of 5 to 25 cents.

Some might say that her math and methods are far from accurate, but it does seem to illustrate the fact that Apple is asking more than fair value for the five patents in question. Whether the jury buys Chevalier and Samsung’s line of thinking remains unseen.

What is your take on the situation? Let us know by voting in the poll and sounding off in the comments below!

Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.

With latest ad, Apple wants to make Samsung turn green

Posted by wicked April - 22 - 2014 - Tuesday Comments Off

samsung apple green ad

Oh my, Apple strikes back in its ever so entertaining feud with Samsung… This time the occasion is Earth Day. Yes, really.

On April 22, ecologists celebrate Earth Day, a worldwide event dedicated to drawing attention to the problems of our environment. Earth Day also happens to be the perfect opportunity for Apple to take a swipe at Samsung and  show its commitment to all things green.

Apple placed full-page ads in two highly circulated British newspapers, The Guardian and Metro, whose headline reads “There are some ideas we want every company to copy,” a clear hint at archrival Samsung. “There’s one area where we actually encourage others to imitate us,” reads the copy of the app, to really drive the point home.

apple green ad samsung 2

Full page ad. Click to enlarge. Via David McClelland on Twitter

The two companies have been embroiled in a vicious legal war for the past few years, with Apple repeatedly calling out Samsung for copying the design and features of the iPhone and iPad. Right now, in a courtroom in San Jose, the two companies are sparring in a suit potentially worth billions. Apple is accusing Samsung of infringing patents allegedly worth $2.2 billion, while the Korean company is in turn demanding $7 million as compensation for two patents that Apple allegedly encroached on.

Apple is, in fact, one of the greenest technology companies, at least when it comes to its cloud offerings. The company just launched a new section on its website where it showcases its environmentalist initiatives. CEO Tim Cook himself took the time to voice over this green-themed ad dubbed “Better”.

For its part, Samsung is no stranger of taking on Apple. The company regularly pokes its Cupertino rival in its ads. Here’s one of the most recent ones and here’s the ad that made Apple marketing boss Phil Schiller feel a bit insecure back in 2011.








Samsung downplays monetary value of Apple’s patents

Posted by wicked April - 22 - 2014 - Tuesday Comments Off

It is in court houses that you sometimes get to hear some of the most entertaining arguments, ways of thinking, or tactics you wouldn’t normally encounter in the world outside. In the current and latest bout between Samsung and Apple, the Korean manufacturer is claiming that Apple‘s patents, which are being brought against it, aren’t really worth that much.

This statement came from New York University professor Tulin Erdem who testified, on Samsung’s behalf of course, that Apple is selling its patents too much. This was a direct contradiction of Apple’s own expert witness John Hauser who, Tulin Erdem claims, was educating consumers about features that they weren’t aware of and didn’t really value. These are the same features being brought against Samsung. In short, Erdem says that Apple is artificially inflating the value of those patents, creating demand artifacts, and portraying those patents as more expensive than they really are.

This point is important for Samsung because it affects the amount of damages that Apple could be awarded in case the Cupertino-based company wins this round yet again. Apple is asking for a rather hefty sum of $20 billion in damages, around $40 for each infringing device. Samsung has also filed a counter-lawsuit against Apple, but it isn’t asking for much in comparison. This is an attempt to put up an appearance that patents really don’t cost that much.

This tactic is also interesting because, Samsung maintains that it has not infringed on any of Apple’s patents. But while it is still claiming its innocence, it is also doing everything it can to cover its bases and bring down that initial price, just in case.

SOURCE: Re/code
VIA: TalkAndroid

Expert witness claims Apple’s damage calculations wrong

Posted by wicked April - 21 - 2014 - Monday Comments Off

Apple-vs-Samsung-lawsuit

In the Apple v. Samsung trial currently underway, one of the issues Samsung is arguing is that Apple has grossly over-exaggerated their damages claim. Apple is asking for more than $2 billion in damages based on the alleged violation of five patents. New York University professor Tulin Erdem was brought in late last week as an expert witness on Samsung’s behalf to counter Apple’s own expert regarding the amount of damages.

Erdem indicated that Apple’s expert, John Hauser, teaches consumers about the very features at issue in the case. If it were not for Hauser educating the consumers about the features in the first place, no would would place any value on the features as consumers probably would not even be aware of them. According to Erdem, “they are not even in the radar screen of consumers…these are very granular…and they wouldn’t drive demand.” Erdem contends Hauser created “demand artifacts” that artificially inflate the damages value.

To help support their position, Samsung also introduced deposition testimony from Apple executives regarding the hundreds of features employed by Apple in their iPhones to make them easy to use. You may recall Samsung has filed a counter-suit against Apple for patent violations, but asked for a miniscule amount in damages as part of a strategy to downplay the significance and value of any given patent.

Although Samsung is arguing their devices and features don’t infringe on any Apple patents or that the Apple patents are invalid, they are also laying the groundwork for reduced damages should Apple prevail. This is why testimony like that offered by professor Erdem is so important.

The trial is expected to last another week before being taken up by the jury.

source: re/code

Come comment on this article: Expert witness claims Apple’s damage calculations wrong